…business owners need to be aware of what their internet staff are doing, because programmers are constantly learning new methods, new techniques and tips from each other and from the web. â€œThey would not give a second thought to using this new but perhaps untested and dubious technique on your live website just to hone freshly acquired skills or to appear to be a bit more professional in their own minds.â€
That’s an important point and I agree in spirit. I don’t agree that everyone is adding features and the latest tricks just as a resume-building activity, but I have heard in person, from feedback to Google, and in forums that site owners have employed someone who has taken unnecessary risks with their sites, only to find out after a removal from search engine results.
Overall, I think that the number of people working on websites who are willing to make risky changes is a small fraction. And, at the end of the day, one has to put a large amount of trust in those working for him or her. However, business owners can consider a few things with respect to their website to mitigate these risks.
Knowing the spirit of the quality guidelines of search engines, learning what techniques they frown upon, doing a thing or two to keep tabs on their site, and knowing where to get help, are all potentially worthwhile. It then becomes straightforward to touch base with staff on changes, or bring that knowledge to new proposals, to ask how well the work meshes with search engine guidelines. If the web designers, programmers, or SEOs they work with know that the site owner has a basic savviness, those doing the work might be less likely to employ risky techniques on a whim.